Prepare for the Worst-Case Scenario

12 December 2009 | No Comments » | eu34

worst-case-cover.jpgMost of us believe there’s no way to prepare for Murphy’s Law but wouldn’t it be nice if you could? Enter The Worst-Case Scenario Business Survival Guide, a guide for surviving the most dangerous business situations.

This isn’t some thick theory heavy business text. Instead, the authors David Borgenicht and Mark Joyner have teamed up to provide a step-by-step guide for dealing with five core business emergencies: finance, HR, productivity, sales and marketing and executive.

Using a reference guide format, each chapter of this survival guide
takes on several possible scenarios–the worst-case–and maps out a
plan for the best course of action. This is not a book you need to read
cover-to-cover, however, it is intended to be a quick-reference tool
for addressing common business problems and other unforeseen
emergencies. Things like avoiding “death by meeting,” fending off an
employee coup and surviving when you can’t make payroll.

While most of the time, the claim that “this book could save your
business” would certainly be eye-roll worthy, this book is all about
practical application. Even if you think your business is doing well,
you’ll want to keep this book handy. Who knows, one day you might find
yourself facing the possible demise of your business and The Worst-Case
Scenario Business Survival Guide
could be just the tool you need to
ensure your business gets through the crisis without being crushed.